How to Prepare Your Retail Team For Holiday Sales | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

Do you think actors go into a studio and just wing it when they're making a movie? Of course not. Well in two weeks, your staff, if they're not well trained, are going to potentially be winging it when they're talking to your customers. That's potentially going to add or lose, sales for you. The important thing to think of today is to role play with every employee in the next few days. That's from greeting the holiday shopper to adding on, to finding out what else they have on their list, and then making sure that they understand the right way to discover a shopper, and make a customer. When you practice on the floor, it allows associates to make mistakes long before it affects your margins.  

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