In today’s episode, learn the 5 essential elements for starting, growing and scaling your Martial Arts school. It doesn’t matter whether your a startup or large franchise, these 5 fundamentals will streamline your business, super-charge your income and give you a constant stream of new members every single month.
Understand the concepts of marketing, systems, service, classes and staff and how you too, can implement these in your business right away. Gordon shows you the simple but effective ways you can build up your business and...
In today’s episode, learn the 5 essential elements for starting, growing and scaling your Martial Arts school. It doesn’t matter whether your a startup or large franchise, these 5 fundamentals will streamline your business, super-charge your income and give you a constant stream of new members every single month.
Understand the concepts of marketing, systems, service, classes and staff and how you too, can implement these in your business right away. Gordon shows you the simple but effective ways you can build up your business and lay the successful foundations of a martial arts business empire.
KEY TAKEAWAYS
- Marketing - This is the biggest thing for martial arts school owners. You have to attract people to your business. Create a constant stream of new members coming to your school. Marketing is all about quality, it needs to portray the right message to your audience, and you must keep it fun, up-to-date and sexy to attract customers constantly.
- Systems - Set your business up as if you were a franchise because franchises run off of the power of systems. This creates consistency which breeds results and gives you freedom and clarity in order to run your business successfully.
- Great Classes - Create a progressive system that always give the student something to work towards. Make sure they’re fun, quality and keep evolving to ensure your students are enthused. This will help your customer retention.
- Great Service - Serve your customers in the best way possible and make the school as fun and enthusiastic as possible. Your students are not just a number, you need to keep it personal and love your students.
- Great Staff - Having great staff and instructors will transform your business. You can serve your customers better and super-charge your school simply by having the right people around you. Employ the power team that will help your school grow and achieve your vision and values.
BEST MOMENTS
“Marketing is the one thing that made the biggest impact on my life and on my business”
“If you’re marketing your school right, you’ll know from the results that you’re getting”
“Without marketing, you can’t run your business, it’s a fundamental part of business and growth”
“Create systems that anyone can follow, so you can work on the business, not in the business”
“The first 12 months are the most important in a martial artist's journey.”
“Recognise, praise and serve your customers”
“Having great staff allows you to run a business, if you don’t have them it makes it harder”
“Think of everyone and educate the masses, your marketing needs to attract all demographics and speak the message of your business”
VALUABLE RESOURCES
Gordon Burcham - The Business Of Martial Arts
The E-Myth
ABOUT THE HOST
Gordon Burcham is a best selling author, 3 x World martial arts champion and award winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow, and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
Website - http://www.gforcemartialarts.com
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