No BS Sales Ep 5.5 - Pete Primeau Interview with Mark Kinsley Re: Marketing

Doug Stewart and I interview Mark Kinsley about Kippo shorts, hybrid mattresses, Sleep Geek, marketing and getting things done without driving yourself crazy. Mark shares his inspiration for developing his new Kippo shorts. He discusses innovation versus improvements. Mark asked himself  the question “How can I make this experience better?” He suggests that this question should be asked everyday by our retail store owners, RSAs, and sales reps.

How the term hybrid mattress helped shorten the selling cycle at retail. How Mark used the platform Kickstarter to launch his Kippo shorts. To see Kickstarter in action and see Mark’s new shorts Just Click Here http://kipposhorts.com. He encourages us to find creative ideas to communicate quality and customer service to our retail consumers. Don’t be afraid to copy great ideas. Borrow from other industries. 

Mark mentions several dealers who are using Sleep Geek University to help train their new RSAs. One RSA doubled his income after implementing what he learned from Sleep Geek. Doug implores everyone in our industry new or veteran to go through Sleep Geek University. Just Click Here https://www.sleep-geek.com. 

Mark recommends two books that business professionals must read. They are “The 22 Immutable Laws of Marketing” by Al Ries & Jack Trout and “Positioning: The Battle for Your Mind” by Al Ries & Jack Trout. Doug recommends the book “Made To Stick” by Chip & Dan Heath.