Building Legacy and Community: Insights from Aaron Moore of Moore’s Refinishing

Episode Summary:
In this episode of The Bearded Finisher Podcast, host Zach Shrum interviews Aaron Moore from Moore’s Refinishing to discuss his journey from high school woodshop enthusiast to successful business owner. Aaron shares his insights on the transformative role of social media in business growth, the importance of building client relationships, and adapting to market changes. They delve into niche markets, the challenges and strategies of content creation, and the rewarding process of teaching and mentoring others in the woodworking and refinishing community.

The conversation explores the philosophy behind finishing product selection, emphasizing quality and technique, with a special nod to Mohawk products. Aaron and Zach discuss the patience required in refinishing, the significance of branding and legacy, and the value of collaboration within the coatings industry. They also touch on Aaron’s desire to write a book to share his knowledge and inspire the next generation of finishers.

Key Takeaways:

• Aaron started his journey as a high school woodshop student and worked his way up through hard work.
• Social media has revolutionized how refinishing businesses connect with customers and grow.
• Building strong client relationships and staying adaptable is key to navigating market changes.
• Content creation requires authenticity and consistency to reach niche markets.
• Teaching and mentoring not only help others but also deepen personal understanding and skills.
• Writing a book can be a powerful tool for sharing knowledge and building a legacy.
• Quality finishing products like Mohawk can significantly enhance results.
• Refinishing requires patience, preparation, and a commitment to technique.
• Collaboration and community building are vital in the coatings industry.

Titles:

1. Building a Refinishing Legacy: Aaron Moore’s Path to Success
2. Social Media, Technique, and Mentorship: Insights from Moore’s Refinishing
3. Mastering Refinishing: Aaron Moore on Business, Branding, and Community

Sound Bites:

• "I was the grunt."
• "You have to show the work and you have to prove yourself."
• "I just want to see everyone succeed."
• "It's all in the technique."
• "Mohawk has the market on touch-up stuff."
• "The coatings world is an incestuous community."

Chapters:
00:00 — Introduction to Moore’s Refinishing
02:12 — Aaron’s Journey into Refinishing
09:10 — Transitioning to Business Ownership
18:01 — The Impact of Social Media on Business Growth
25:32 — Navigating Market Changes and Embracing Competition
26:24 — Leveraging Social Media for Success
30:17 — Understanding Niche Markets and Content Creation
34:16 — Writing a Book: Sharing Knowledge and Experience
39:55 — The Value of Teaching and Mentoring in Refinishing
45:24 — Selecting the Right Finishing Products for Quality Results
53:58 — Mastering Technique in the Art of Finishing
56:42 — Exploring the Benefits of Mohawk Products
01:00:39 — The Interconnected Nature of the Coatings Industry
01:02:48 — The Patience and Skill Behind Refinishing
01:07:20 — Legacy and Branding in Refinishing Businesses
01:10:10 — Teaching and Inspiring the Next Generation