No food waste is Yume’s Founder & CEO, Katy Barfield’s life mission

Yume was founded in 2016 and is fast becoming a critical food rescue organisation

Eye opening when farmers from overseas couldn’t get the high quality of food Australia wastes/throws away

We can’t unsee and unhear the cries of the international farmers.

Food rescue organisations (collectively) only save 2% of the total food wasted. There’s a long way to go!

Katy wants to see food waste completely eradicated

Proactive visibility was key to good response and effective food rescue - from suppliers, operators, and buyers

Gaining access to and trust of the food industry continues to be a challenge

FMCG is not prioritising wasted food as it si not seen as a favourable product by the industry

Two-sided market places is a complex place

Yume’s operational progression is dependant on an iterative process of collaborative development from both a process and technology perspective

Yume focuses on the buyers’ journey

Buyers journey unveiled a number of insights about the difficulty of interacting (technologically) with Yume.

The openness to this feedback allowed Yume to improve

Katy is not the ‘special sauce’ of Yume, it is the community

Katy believes in ‘doing a lot of listening’, being ‘ready to be wrong’, and ‘don’t give up’

Yume came to the market early and had the growing pains before they had a ‘seat at the table’

Vision: once you plug into the Yume, no food will ever go to waste

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