#14: Free Branding Strategies for Professionals

2023-10-29

Starting a business and don't have the capital to splurge on a designer or marketing agency? We've got a few tricks and tips to keep your business brand professional without spending hundreds (or thousands) of dollars on a designer or designer programs like Adobe. Choose company name and purchase domain Set up professional company email accounts on new domain Take headshots for team and edit with PFP Maker Add headshots to Hubspot email signatures Select Canva templates for social channels Customize templates with brand colors and fonts Appoint...

Starting a business and don't have the capital to splurge on a designer or marketing agency?

We've got a few tricks and tips to keep your business brand professional without spending hundreds (or thousands) of dollars on a designer or designer programs like Adobe.

Choose company name and purchase domain
Set up professional company email accounts on new domain
Take headshots for team and edit with PFP Maker
Add headshots to Hubspot email signatures
Select Canva templates for social channels
Customize templates with brand colors and fonts
Appoint team member as brand ambassador
Create brand guidelines document
Make templates for stationery, presentations, etc.
Define target audience and brand voice
Review all materials to ensure consistent messaging and tone

Remember:

A brand is a product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and marketed. A brand is how a company differentiates itself from your brand.

Branding is the process of creating and disseminating the brand name, its qualities and personality. It's the feel a product or service gives you without having the product in your hand. And it's not your logo.

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