IAM1739 - Specialist Helps in Digital Advertising Campaigns

Why it was selected for "CBNation Architects": In this episode of the CEO Podcasts, host Gresham Harkless interviews Ameet Khabra, a veteran PPC advertising specialist and CEO of Hop Skip Media. Khabra has helped clients achieve up to a 500% increase in ROI from their digital advertising campaigns, managing over $4 million in ad spend for a single client.

During the interview, Khabra shares her CEO Hack, which is relying on her team for support. She also shares her CEO nugget, which is trusting her gut instincts and believing in herself. Often Khabra defines being a CEO as taking control of one's future.

Khabra discusses her journey to entrepreneurship, which began with her passion for numbers and her experience in pay-per-click advertising. She started her own company after working at an agency and becoming the go-to Google person in her city. Her company, Hop Skip Media, has become a highly-effective PPC campaign management solution provider, taking accounts from zero to hero and providing meaningful and measurable results for startups and small businesses.

One of the things that's not talked about enough is the less than glamourous side of business and what it's really like. Especially when you are thinking about hiring (even your clients) and what that looks like when it doesn't go well. 

Overall, the podcast provides insights into Khabra's expertise in digital advertising campaigns and offers valuable advice for entrepreneurs and business owners looking to improve their ROI through effective PPC advertising.

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Previous Episode: https://iamceo.co/2020/10/06/iam785-specialist-helps-in-digital-advertising-campaigns/