44. An innovative packaging approach, discipline and the four F’s with Mitch Jacobsen​ - Founder and CEO @ Rviita Inc.

In one of our most open and easy flowing conversations to date, Mitch from Rviita generously takes the time to share with us his Rviita Inc. startup story.  

There’s a lot of gold packed into this episode however some key takeaways include the benefit and pleasure of working alongside his co-founding team members, some critical mistakes and lessons learned, the utilisation of small focus groups for early product and market testing, the critical nature of distribution partners, some key ingredients that translate to success in both life and business, the attention to detail required with package and label design AND the value and efficient nature of flexible packaging!

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Launched in 2018 and located in Calgary, AB - Mitch and his co-founding partners, Robert and Karly are pushing the boundaries of the energy drink market with their innovatively packaged and delicious energy teas. 

With 5 SKUs in the marketplace, Rviita Energy Tea is a ready-to-drink beverage consisting of a delicious blend of tea based caffeine, golden organic honey, fruit juice and vitamins all designed to give the consumer clean (no artificial colours or sweeteners) energy without the crash.

Rviita is available from coast to coast across Canada in 700+ retail locations (most major banners), and online at rviitalize.com, Amazon.ca, Well.ca and SPUD.ca

https://rviitalize.com/

https://www.linkedin.com/in/mitch-jacobsen-p-eng-89277649/ 

Extreme Ownership by Jocko Willink & Leif Babin

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Please support this podcast by checking out our show sponsors:

FoodPak: https://www.foodpak.com/

Brad Bodnarchuk : ​​https://www.bradbodnarchuk.com/new-strategy-session 

Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com