Fashion In Focus - with Mina designer Natalie Procter

A trip to India to study with, and learn from garment workers, led New Zealand-based women's wear designer Natalie Procter to start her own label in Auckland, and focus its narrative firmly on the people who help it come to life.

In 2020, the global pandemic has pulled this narrative sharply into focus, with many other businesses starting to promote this positive, emotional side to their world, too.  Likewise consumers have acted to shelter friends and businesses from the effects of an economic downturn, and have begun extolling those same selfless virtues that became so prevalent when Covid hit.

For Natalie, that deeply emotional, honest and authentic interest in people and their talents and stories didn’t start in March 2020 but rather started in her childhood in South Africa where she saw people enjoying life to the full while existing on simple means.  It was the passion and community that inspired her, and these are pillars she has brought into her business today.

Natalie sat down with Murray to share her story and why it's the people, not the product, that shape her world.