Ep 25 - How To Keep Your Sales And Marketing Teams In Sync with Kristina Finseth

We sat down with Kristina Finseth, Growth Marketing Manager at Interseller to talk about her career trajectory which has been *anything* but linear. What she’s most excited about is bridging the gap between marketing and sales.

Having been in the shoes of a recruiter in startups, enterprises, and agencies Kristina is genuinely driven by a desire to make a positive impact on the way companies engage with candidates and clients. She’s spent a lot of time helping teams learn how to stand out in a sea of outreach with the Outbound FIRE Framework ™

Here’s What We Discussed: 

• [01:10] Kristina talks about her journey and how being in sales for a full year allowed her to be a better marketer
• [04:04] “Drive Revenue, not MQLs” Kristina speaks on best practices to keep your Marketing and Sales teams aligned
• [05:47] Kristina introduces Outbound FIRE Framework and talks about how her love for both tactics and strategy is fulfilled by working for startups 
• [06:45] The philosophy of Outbound FIRE Framework: The power of a hyper-personalized approach and genuine conversations 
• [09:30] Where to access Outbound FIRE Framework 
• [11:13] Kristina’s resources for anyone in marketing or sales: the RevGenius community (link below) 

About Kristina

Kristina Finseth, Growth Marketing Manager at Interseller – Kristina has been a corporate recruiter, agency recruiter, content marketer, account executive, and growth marketer throughout her career so far. She is obsessed with growth, driving sales and marketing alignment and initiatives, anything outbound related (soft spot for email), and pushing good, not perfect.

She also loves mentoring and helping others to be successful in their day-to-day and long-term careers. It’s one thing to help yourself. It’s another thing to empower someone and then get out of their way to let them shine.

Resources Mentioned 

• Outbound FIRE Framework: https://outboundfireframework.teachable.com/p/outbound-fire-framework
• RevGenius: https://www.revgenius.com 

 

Quotes

“I fully believe that if you think you want to be somewhere, you can make it happen.” – Kristina Finseth

 

“Drive revenue, not MQL’s. Simply put, I'm not just trying to generate huge volumes of leads.” – Kristina Finseth

 

“Connect with people who are in your shoes or in the shoes of where you want to be or aspire to be and build authentic relationships. Get yourself some mutual mentors too.” – Kristina Finseth

 

ABOUT RUCKUS

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