S03 E05 - The New Retail Experience - Barcelona Virtual European Marketing Podcast

In this fifth Episode of Season 3, Paul, Alba & George chat with Cristina Elson, our Senior Specialist for Smart Commerce & Customer Experience at the BV Innovation Lab. Elson, a recognised authority on Digital Disruption in the Retail sector, does not mince words. That industry, she says, is in deep trouble. "Today’s consumers demand an emotional experience, a multisensory universe where they can feel identified.” The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, bCast, Podbean, Soundcloud & by using Amazon Alexa-enabled smart devices. Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. Hosted by Paul Fleming, together with Anna Hernández. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com