How to Profit from Your Trade Show Exhibit: Anders Boulanger

Get a better return from your trade show booth  How can you people to work the booth for maximum results

Episode 176 (Anders is based in Winnipeg)

In this conversation with Anders Boulanger, we explore:

• The importance of sticking your message to a visual metaphor
• How to find your visual metaphor
• How to grab attention and attract the right people to stop at your exhibit
• How to harness the power of engagement drivers
• How to leverage the power of inductive learning to stick your message
• Mistakes that booth staff make and how to avoid them
• How to attract prospect to stop instead of repelling them with your behavior
• To sit or not to sit in your trade show booth?

About our guest Anders Boulanger:

He has performed at over 200 trade shows. His exhibit clients average a 54% increase is trade show leads.

As well as performing at trade shows, he offers Trade Show Infotaining to prepare your staff for a more productive trade show experience.

Visit engagify.ai

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Excerpts from this conversation with Anders Boulanger:

We bring in our unique form of entertainment, that is often magic, mentalism mathematics, martial arts demonstrations, different visual metaphors that we can hang messaging on, to make it memorable and making it exciting and build crowds of people are.

So that's kind of how we help our clients is by attracting attention, keeping them there qualifying the people that are qualified leads and then sending them on through the booth so that they can have that deeper, richer experience.

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if you could sit down with a team leader that's about to head off to a trade show with their team, and they haven't been wise enough to hire you to help them out. But if you could still give them one, two or three pieces of advice that they can share with their team. What might be that one, two or three pieces of advice?

Yeah, I would definitely say that, you know, to do a little talk before the show to talk about expectations and goals and unite the team around what is that?

You know, what is the the objective that they have in front of them, if they want to kind of mention a few do's or don'ts to do at least a basic training, that would be a good idea.

And then the last piece I think I would say Georgia is to really go for it. It's like swinging for the fences, the entire show, because so many people on that last day, they phone it in, they phone it in and nobody tries.

And I find the last days my favourite day, because we still go for it. And we can build sometimes bigger crowds than we did on the other days because everyone else stopped trying.

So you know really wring every dollar of value out of your tradeshow investments by working the entire three or four days however long the show is powerful advice.

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Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

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