Meta Ads in 2025: AI, Budgets & Creative Secrets Revealed

Meta Ads are changing fast and if you’re still running campaigns the old way, you’re already behind. In this episode, Matt sits down with Samuel, PBM’s advertising specialist, to unpack the latest updates in Meta Ads and what they mean for businesses in 2025.

 

From AI-driven targeting to budget shifts and the rise of creative as the ultimate campaign driver, this conversation is packed with insights you can apply right now.

 

👉 What we cover:

✅ The biggest AI and targeting updates in Meta Ads

✅ How AI is reshaping campaign setup & optimisation

✅ Why creative is now the #1 factor for ad performance

✅ Smart budget strategies for businesses of all sizes

✅ How to test, experiment, and still stay ahead of AI optimisation

✅ Automated ad creatives, what they mean for the future

✅ Tips for smaller budgets to get maximum results

 

If you’re running Meta Ads (or planning to), this is your playbook for staying ahead of the curve in 2025. 💡 Don’t forget to like, comment, and subscribe for more marketing insights from The Hop Podcast!