07. Mums and Automotive Marketing with Mike Johnstone

In this episode Mike Johnstone talks about how Volvo UK is taking an innovative approach to marketing their cars to mothers. He profiles the customer led strategy Volvo has successfully created and implemented to connect, engage and convert mothers to buy their cars.

 

For the show notes head to: https://marketingtomums.com.au/podcast/ep7_mike_johnstone_mums_and_automotive_marketing/