Ep 34 - Jay McBain, Principal Analyst - Channels, Partnerships & Ecosystems @ Forrester

In this week's episode Mark Brigman chats with Jay McBain, Principal Analyst - Channels, Partnerships & Ecosystems @ Forrester. They discuss the evolution of partnerships and how channels are rapidly changing. The most successful partnership teams and programs in 2021 will be following a new script as compared to years past. This new script requires a new mindset, new tools, and a new set of skills to see and build complementary ecosystems that advance their organization's cause. After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!