Stop Treating High Point Like a Buying Trip. Do This Instead…
High Point Market isn’t just a place to shop for furniture. It’s one of the most underused marketing tools you have at your disposal. Many designers make the mistake of approaching it like a giant showroom, simply hunting for products to fill their client projects.
However, by doing so, they miss out on significant opportunities to grow their brand, expand their network, and establish themselves as industry experts in a way that truly sets them apart.
What if you s...
Stop Treating High Point Like a Buying Trip. Do This Instead…
High Point Market isn’t just a place to shop for furniture. It’s one of the most underused marketing tools you have at your disposal. Many designers make the mistake of approaching it like a giant showroom, simply hunting for products to fill their client projects.
However, by doing so, they miss out on significant opportunities to grow their brand, expand their network, and establish themselves as industry experts in a way that truly sets them apart.
What if you saw High Point as your personal marketing stage instead? Style Spotters do exactly that, turning tours, vendor visits, and social media coverage into a curated, client-attracting showcase of their aesthetic and expertise.
By adopting this approach, you can transform every Market visit into a launchpad for building authority, forging real vendor relationships, and laying the groundwork for licensing deals or brand collaborations that elevate your business to the next level.
You’ll learn:
✅ How the Style Spotters program positions you as an industry authority (and how to get chosen).
✅ Ways to design tours and content that attract your dream clients, even if they’re not at Market.
✅ Strategies for turning vendor relationships into collaborations and licensing deals.
✅ Tips for using social media to amplify your presence and make brands notice you.
If you’re an interior designer looking to turn High Point from “just another buying trip” into a real growth engine for your business, this is the episode that’s going to help you get there.
Listen now and start marketing smarter every time you step onto the High Point floor.
(00:00) Stop Treating High Point Like a Buying Trip (Do This Instead).
(02:57) Meet the Style Spotters: Who They Are and What They Do.
(04:59) What High Point Market Is, and Why It’s Overwhelming.
(06:27) Defining the Style Spotter Role and Curated Tours.
(09:17) Vendor Partnerships and Mutual Marketing Wins.
(13:15) How to Apply (and Get Picked) as a Style Spotter.
(16:54) Owning Your Aesthetic: Niche vs. Mass Appeal.
(22:19) Social Media Strategies for Designers.
(33:35) Client Relationships, Tagging, and Marketing Ethics.
About Today’s Guests
Rasheeda Gray
Rasheeda Gray is the CEO and Principal Designer of Gray Space Interiors, based in Philadelphia. With a decade of experience in design and a 15-year background in marketing and business development, she brings a sophisticated, strategic approach to interiors. Known for industry leadership through initiatives like Style Spotters, she also mentors designers on how to build authority and brand presence while staying client-focused and authentic.
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Evan Millard
Evan Millard is a Nashville-based interior designer and the founder of his eponymous studio. Celebrated for his thoughtfully curated, soulfully crafted spaces, Evan combines his eye for detail with years of experience hosting tours and participating in show houses. As a Style Spotter, he uses High Point Market not just to source, but to deepen connections with vendors and help designers market more strategically.
Website
Instagram
Jewel Marlowe
Jewel Marlowe is a DC-area interior designer known for her bold, colorful, personality-filled spaces. She built her business on a strong social media presence that showcases her signature maximalist style. As a Style Spotter, Jewel offers a highly curated, influencer-savvy take on market tours and vendor partnerships, helping both designers and clients see the value in going big, bright, and personal.
Website
Instagram
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