CMO Series Live Special: The Art of Cross-Selling

Cross-selling remains one of the biggest growth opportunities for professional services firms, yet cultural silos, lack of trust and missed client insights mean many struggle to get it right.

Join this panel of professional services marketing and BD leaders as they unpack the biggest challenges and opportunities in cross-selling today.

Recorded live in London, Will Eke hosts Sadie Baron (Interim CMO, TLT), Barney O’Kelly (Head of Solutions & Product Marketing, AlixPartners), Peter Skinner (BD & Marketing Director, Wedlake Bell) and James Davidge (Head of Origination, Taylor Wessing) as they dive into the pitfalls of cross-firm collaboration, the growth opportunities within reach, and the tools and techniques shaping a culture of cross-selling.

They discuss:

• Why culture change is essential for collaboration
  
• How trust keeps referrals moving
  
• Using data to spot opportunities and connections
  
• The role of leadership in modelling behaviour
  
• Tools that make cross-selling work in practice
  
• Why clients expect joined-up, integrated advice