The Emancipation of Mimi Rolled Out
Pop Decoder

The Emancipation of Mimi Rolled Out

2025-05-28

We’re diving into one of the most strategic comebacks pop and R&B have ever seen. After years of public scrutiny, media takedowns, and declining commercial momentum, the industry had counted Mariah Carey out. But a very special project brought with it more than a simple comeback but instead a rebrand, a repositioning, and a masterclass in how to rebuild a legacy artist for a new era.

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