GTT Partner: Tim Friedlander of SoundBox and NAVA

2025-03-21

George the Tech sits down with Tim Friedlander to dig into the story behind Tim's successful voiceover career and the inception of his studio, Soundbox. Celebrating over 20 years in Los Angeles, Tim shares how his no-plan approach led to the organic growth of Soundbox by fulfilling the diverse needs of his community. The discussion explores his transition from musician to studio owner, the nuances of studio equipment, and the importance of providing a comfortable workspace for voice actors. Additionally, Tim introduces NAVA (National Association of Voice...

George the Tech sits down with Tim Friedlander to dig into the story behind Tim's successful voiceover career and the inception of his studio, Soundbox.

Celebrating over 20 years in Los Angeles, Tim shares how his no-plan approach led to the organic growth of Soundbox by fulfilling the diverse needs of his community. The discussion explores his transition from musician to studio owner, the nuances of studio equipment, and the importance of providing a comfortable workspace for voice actors.

Additionally, Tim introduces NAVA (National Association of Voice Actors), detailing its mission to offer health care, education, and advocacy for voice actors amidst the rise of AI in the industry.

Tim's journey underlines the essence of adaptability, community support, and passion in driving success.

http://soundbox.la/

https://navavoices.org/

00:00 Filling the Talent Gap: The Origin Story

01:15 Introduction to the Interview Series

02:28 Life in Los Angeles: The Hustle and Bustle

03:43 Tim's Journey to LA and Early Days

05:57 Building a Home Studio: The Early Tech

08:48 Transition to Digital and Pro Tools

11:38 The Apollo Ecosystem and Soundbox Studios

18:50 Navigating Studio Challenges

19:23 Creating a Comfortable Recording Environment