246. The 1 thing that is keeping you underearning

2022-11-30

When it comes to your business it's so important for you to make decisions that help you build a profitable business so that you can stay in business and not break yourself hustling. So today I wanted to talk about a word that I hear a lot that I think can keep you broke as a business owner and under-earning. And that word is Affordable. Now you know I like to look at the definition of words. If something is affordable, it means its price is low enough that you (or most people) have enough money to buy it....

When it comes to your business it's so important for you to make decisions that help you build a profitable business so that you can stay in business and not break yourself hustling.

So today I wanted to talk about a word that I hear a lot that I think can keep you broke as a business owner and under-earning.

And that word is Affordable.
Now you know I like to look at the definition of words.

If something is affordable, it means its price is low enough that you (or most people) have enough money to buy it.

I want to break this into 3 key mistakes you're making when it comes to thinking about 'being affordable'. Let's look at this in an objective way.

Mistake 1 - You're pricing for them and not for you

Mistake 2 - Thinking you know what affordable means

Mistake 3 - Thinking that what you would buy is what your clients will buy.

Read the full shownotes at - http://www.suzchadwick.com/pod246

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