Summary
Michelle J Raymond spent 20+ years in sales-focused roles and discovered social selling on LinkedIn around eight years ago. She founded Good Trading Co to share her experience with business owners that recognize modern B2B sales happen online!
Michelle believes that building a successful company page requires setting clear business goals, involving the CEO, having the right resources, setting up the page correctly, and staying consistent over a long period of time. She also encourages business owners to build a community around their company page by inviting s...
Summary
Michelle J Raymond spent 20+ years in sales-focused roles and discovered social selling on LinkedIn around eight years ago. She founded Good Trading Co to share her experience with business owners that recognize modern B2B sales happen online!
Michelle believes that building a successful company page requires setting clear business goals, involving the CEO, having the right resources, setting up the page correctly, and staying consistent over a long period of time. She also encourages business owners to build a community around their company page by inviting suppliers, customers, employees, regulatory bodies, and government bodies to join the page to become an industry leader.
Today, Michelle shares her five-step process for building a successful LinkedIn company page.
Takeaways:
- LinkedIn has a lot of new features to help businesses grow their pages faster, such as LinkedIn Newsletter and LinkedIn Live.
- Use LinkedIn to position yourself as an industry leader and build a community around that.
- 3-2-1 strategy for LinkedIn content creation: 3 posts about thought leadership, 2 posts about you, your business or your team, and 1 post about your product or service.
Timecodes:
:00 - Intro
2:08 - Greetings & new LinkedIn features
5:00 - LinkedIn newsletters
8:01 - LinkedIn live
10:14 - LinkedIn audio rooms
13:04 - Consistency with repurposing content
20:34 - Speaking to the 5% that are ready to buy
23:06 - The 3 2 1 Strategy
30:45 New book LinkedIn branding book
Quote:
"The best sales and marketing strategy is being there for them, not for yourself.”
Links:
Connect with Michelle J Raymond:
- Website: https://goodtradingco.com.au/
- LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
- Company's LinkedIn: https://www.linkedin.com/company/good-trading-co-training/
- YouTube: https://www.youtube.com/c/GoodTradingCo
Here are Michelle’s books:
- The LinkedIn Branding Book: https://mybook.to/The_LinkedIn_Branding_Book
- “Business Gold: Build Awareness Authority and Advantage with LinkedIn Company Pages” https://getbook.at/BusinessGold
Find out more about Powerful Marketers: https://powerful-marketers.com/
What inspires Michelle into action:
Fave song: "Wake Me Up" by Avicii (Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/)
Fave quote: "If you hang out with garbage, you'll smell like it." - Michelle's mom
