”Secret Drink Mix” Formula Gets Out

“We think about the consumer first and foremost and not about a business opportunity.  That authentically resonates.  What do you do after that – who the heck knows?”

Ian MacGregor, CEO, Skratch Labs

Ian at Skratch Labs was recommended as a guest by Dan Konigsberg of CampMinder (listen to that episode!)  This is an episode you’ll enjoy if you still believe there is such a thing as “build a better mousetrap and the world will beat a path to your door.”  In today’s world, that RARELY happens – it CAN – if you develop just the right product for just the right customer – and have a team working its ass off doing whatever needs to be done.  It also takes discipline to stay focused on the customer, and a lot of humility, particularly by a CEO who got the job by default.