107. The Power of Quizzes for eCommerce & Zero-Party Data with Gen Furukawa

Quizzes are a great way to engage your eCommerce customers and they’re all the rage right now, but like most things in business, it can be a bit harder than we expect when it comes time to actually create them… I mean, what do we even ask?

 

My guest today is Gen Furukawa, co-founder of Prehook, a Shopify quiz platform. He’s sharing his best tips and tricks for creating a quiz that keeps your customers engaged while also giving you the data you need to create a great customer experience. 

 

What You’ll Learn

• How you can use a quiz in your eCommerce business to drive customer engagement and revenue
• What questions to ask in your eCommerce quiz
• Why quizzes are more than just a fun way to entertain your customers
• What zero-party data is and why it’s going to be so important as privacy concerns continue to change how platforms share data with us

 

 

Links Mentioned

Prehook Quiz Platform for Shopify

http://prehook.com

 

Cart Overflow Podcast

https://cartoverflow.com/

 

Teelixir.com

https://teelixir.com/

 

 

Connect with Gen

 

Twitter: https://twitter.com/genfurukawa/

Linked In: https://linkedin.com/in/genfurukawa

 

Read the Full Transcript

http://eCommerceBadassery.com/107

 

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