S2 Ep 37 AI Made Me Do It

2025-06-05

AI isn’t just changing how we work—it’s changing how we live. In this fun and eye-opening Episode we’re joined by Robert Mitchell, Chief AI Officer at WSI. He’s using AI for everything from writing songs and cooking dinner to helping businesses show up in a completely transformed search landscape. In this episode, we cover: Why traditional SEO isn’t enough anymore How AI-powered search is changing what it means to “rank” What business owners need to do to stay visible online Creative ways AI can improve marketing and operations

AI isn’t just changing how we work—it’s changing how we live.

In this fun and eye-opening Episode we’re joined by Robert Mitchell, Chief AI Officer at WSI. He’s using AI for everything from writing songs and cooking dinner to helping businesses show up in a completely transformed search landscape.

In this episode, we cover:

Why traditional SEO isn’t enough anymore
How AI-powered search is changing what it means to “rank”
What business owners need to do to stay visible online
Creative ways AI can improve marketing and operations
How Robert uses AI to write songs, revive lost recipes, and create team-building moments
Why using AI “just for fun” can actually make you better at using it for business

If you’re still relying on Google the old way, this episode will make you think twice.

📝 Show Notes

Guest Spotlight: Robert Mitchell, Chief AI Officer at WSI
Robert doesn’t just talk AI—he lives it. From ChatGPT-powered recipes to creating original music with Suno, his approach is part curiosity, part strategy, and 100% actionable for business owners.

🔥 Key Topics Covered:

Why “Stop Using Google for a Week” is the best AI training challenge
How AI search is replacing traditional SEO: No more blue links, just answers
The rise of Search Generative Experience (SGE) and what it means for marketers
Semantic content, not keywords: what AI really “reads”
The end of backlinks and the new path to top search results
Why stories (not specs) are the secret to visibility in language models
AI tools businesses must know: Suno, Grok, custom GPTs

💡 Memorable Quotes:

“If you’re not using AI for every task, what are you doing?” – Robert
“Stop using Google. Change your default search bar and see what happens.” – Robert
“SEO isn't dead, but it has a new boss—and it speaks AI.” – John

🤖 Fun Bits:

Robert’s AI cookie assistant that personalizes recipes based on texture and allergies
Why rap battles between AI models are a legit training tool
The best place to get band name ideas? Hint: it’s not ChatGPT

Contact Information:

Website: Visit https://www.ruinvisibleonline.com for more episodes, resources, and contact information

LinkedIn: https://linkedin.com/company/ruinvisibleonline

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