How to Build A Payback Model (Alia Mini Series #1)

2025-03-06

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Sign up for our newsletter to download the payback model template. Ever wonder why some e-commerce brands crush it while others bleed money? In this kickoff to their miniseries with Alia, Richie and Joe break down the exact financial model they use to evaluate business health. No fancy MBA required - just real talk about unit economics, customer retention, and how to know if your business actually makes money. Plus, they share the spreadsheet template they use with their own brands. Timestamps(01:24) ...

Ever wonder why some e-commerce brands crush it while others bleed money? In this kickoff to their miniseries with Alia, Richie and Joe break down the exact financial model they use to evaluate business health. No fancy MBA required - just real talk about unit economics, customer retention, and how to know if your business actually makes money. Plus, they share the spreadsheet template they use with their own brands.

Timestamps
(01:24) Welcome & Introducing Alia
(03:56) Key Metrics: MER and CAC to LTV
(05:46) Model Walkthrough: Inputs and Assumptions
(13:34) Retention Curves and Payback Periods
(25:50) Advanced Strategies & Applications
(29:08) Conclusion and Contact Information

Special thanks to our mini-series sponsor Alia.

Follow Richie (⁠X⁠ | ⁠LinkedIn⁠) and Joe (⁠X⁠ | ⁠LinkedIn⁠) for more e-commerce insights and to join the conversation.

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