Marketing Tech That Doesn’t Exist Yet with Riverlane’s CMO

In this episode of The Marketing Front Lines, we speak with Glenn Manoff, CMO of Riverlane, a Cambridge University spin-out developing quantum error correction technology. Riverlane is positioning itself to become the "Nvidia of quantum computing" by solving one of the industry's most critical technical challenges - preventing quantum computers from becoming unreliable as they scale. With quantum computers potentially 3-10 years away from practical utility, Manoff shares how to market transformational technology that doesn't fully exist yet to audiences ranging from government ministers to post-doctoral physicists.

 

Topics Discussed:

• Building the Challenger Brand Mindset Across Career Transitions 
• Marketing Technology That Doesn't Exist to Customers Who Don't Exist
• Navigating Dual Customer Markets in Emerging Tech 

 

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Sponsors:

Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.

www.FrontLines.io

The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. 

www.GlobalTalent.co

 

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