Season 2: Episode 4 - Social Media Listening

Guests: John Murphy, University of Connecticut, Digital Media Department

Host: David DesRoches, Quinnipiac University 

"Select+CT" is a Digital Media Connecticut (DMCT) podcast series connecting you to Connecticut's Digital Media industry!

Social media listening companies have agreements with Reddit, Twitter, ect. to gain insight on what we transfer from our mind to the screen. When you’re employed by one of these info-seeking-agencies, being able to balance social media listening so that it doesn't carry over into cyber stalking (a crime) is important. From a company perspective, John emphasizes that you need to know from an ethical standpoint what you’re going to do with collecting that legal & public information. “Rule of thumb is if it feels icky, don’t do it.” he added.