Creating Value Through Design: The Art of Repositioning and Adaptive Reuse

In the Gensler Design Forecast 2025 report, five pivotal trends shaping the future of the built environment were identified. Among them, one stands out for its transformative potential: the growing momentum behind repositioning and adaptive reuse. As outdated office spaces and evolving workplace dynamics continue to reshape urban landscapes, the urgency to reimagine central business districts as vibrant, mixed-use lifestyle hubs has never been greater. In this episode, host David Calkins is joined by Chinatsu Kaneko, Co-Managing Director of Gensler Tokyo, and Keisuke Kobayashi, Design Director at Gensler Tokyo. Together, they explore the art and strategy of repositioning and adaptive reuse, offering insights into how these approaches are redefining cities, communities, and the future of design.