Ep 76 - Behavioural Science Basics

Want to influence your audience's behaviours? Then you need to use behavioural science. A happy marriage of sociology, psychology, behavioural economics and more, behaviour science is the research-backed approach to impacting changes in behaviour. In this meaty ep, Ash delves into behavioural science, and shows you how to start applying some of its principles to L&D. 

A hefty, tip-filled episode. Noice. 

 

SHOW NOTES: Here's everything Ash referenced in this pod...

• Ashley's LinkedIn 
• Nudge podcast episode 
• Oglivy's Behavioural Science Annual 2023
• Behavioural Science Principles Encyclopaedia 
• The Stanley Cup viral response
• Episode 56 - Loss Aversion & FOMO
• Milgram Obedience Experiment