Selling Yourself With A Better Brand Bio

This topic is very specific and it’s come up in conversation with a few clients so I thought I’d break it down and hopefully, by the end, you’ll be excited to write your brand bio and make it even better.

I’m broadly speaking about a “brand bio,” it’s something you’d use as an introduction, on your social media or your Linkedin headline to captivate your audience and get them to want to know you better. 

When someone lands on your LinkedIn page, your social media page and you have really leveraged your brand bio in the headline, the description and about sections I want people to feel like they have met you. They’ve gotten to know you a little bit and after they’ve experienced that “handshake” they want to go for coffee, get to know you better. 

Your bio, your introduction, should only be intended to turn your perfectly aligned clients’ heads. So let's break it down so you can make your brand bio sell yourself even better. 

The brand bio cheat sheet and show notes will be up at https://workwithsian.co.uk/blog