We get back to fundamentals in this episode. Public address has perhaps never been more important than it is right now. We are looking to our public leaders to provide information, guidance, hope, a sense of calm, and maybe even some company. In a time of isolation public speech brings us together. The rhetorical is incredibly important. But that raises an important issue for this podcast - what IS rhetoric? In this episode we discuss various definitions of rhetoric, focusing on Aristotle and Kenneth Burke, and provide an example of public speech (an address from Gov. Gretchen Whitmer) and show how it exemplifies these definitions. Read the blog post of this episode at https://kairoticast.com/episode-three-what-is-rhetoric/. Learn more about Kairoticast at https://kairoticast.com. Music in this episode is "Fearless First" by Kevin MacLeod at https://incompetech.filmmusic.io/song/3742-fearless-first licensed under CC-BY.