Jesus Quesions: What does it profit to gain the whole world?

There's a lot of "10 steps to a better you" books on the market today. So here's three steps to gain the whole world: 1. Never deny your pleasures, 2. Avoid all discomfort, 3. Follow your heart. (***Disclaimer: you will lose your soul following this***)
What does Jesus mean when he says, "What does it profit a man if he gains the whole world and forfeits his soul? Or what can a man give in exchange for his soul?" The American dream continually leads us to believe that our life is all about us and our ability to have more. Yet Jesus stood in stark contrast to that reality. There was nothing that we could give in exchange for our soul. But God gave himself in exchange for our soul!

Delivered by Pastor Chris Kopp to the Galena Bible Church, Sunday April 26th, 2015.