Adapting on the Fly: The Future of Ticketing

Clay Luter - EVP & Co-Head of Sports, Ticketmaster

 

Mike Markovich - VP of Business Development, NFL

 

Stevie Gray - Vice President Ticket Operations, Golden State Warriors

 

Kristin Bernert (moderator) - Executive Vice President, Madison Square Garden Sports

 

A multi-billion dollar industry reliant on live events, evaporated overnight in March 2020. Fans had tickets to games that might never happen or happen in a year. Teams and leagues held money for games they would need to refund. The secondary ticket market's easy flow of tickets and fees were reliant on games happening. Event cancellation was virtually non-existent. Learn how the foundation of ticketing was rocked to its core and how partners worked together to do right by the customer and by their shared goal and partnership to ensure a safe and expedient return to venue. As the sports world’s recovery continues, industry giants will share how they navigated the pandemic, the impact of new technologies & data, how analytics is driving fans' return, and how their partnerships have been strengthened to overdeliver on the fan experience.