The purpose of Justin's life is to connect and he's on a mission to connect the hearts of fathers to their children and children back to their fathers.
Justin is passionate about reigniting and restoring fatherhood around the world and changing the next generation. He's an active father who's taken a bold approach by building a fatherhood platform on four core areas: faith, family, fitness and finances. He believes that if you win at work, but don't win at home then you haven't won. ...
The purpose of Justin's life is to connect and he's on a mission to connect the hearts of fathers to their children and children back to their fathers.
Justin is passionate about reigniting and restoring fatherhood around the world and changing the next generation. He's an active father who's taken a bold approach by building a fatherhood platform on four core areas: faith, family, fitness and finances. He believes that if you win at work, but don't win at home then you haven't won. His goal is to provide fathers with events, experiences, education and technology to unleash the unlimited potential inside of their kids and raise resilient kids who go out and change the world. He's created a for-profit and a non-profit that will impact 10 million fathers in the next 10 years and end fatherlessness. He's worked with the NFL, Pro Football Hall of Fame, NASCAR, Fortune 500 and INC 5000 corporations, provides executive 1-1 coaching, completed a TEDx on fatherhood and built a fatherhood media ecosystem that continues to expand. Justin believes that far more is caught than taught and is an intentional and active father with his four kids and serves as a father figure to countless young men in his community.
Justin is also deeply passionate about helping people tell their stories to the world. As the author of the best selling book Daddy Saturday, he created a field manual for fathers on how to be intentional with their kids. In his career as a publisher, he has the honor of helping business leaders, athletes, celebrities, entrepreneurs and thought leaders become professionally published authors.
Justin wears many hats and is an avid Spartan obstacle course racer. He believes in doing hard things daily and becoming comfortable being uncomfortable. His kids participate in Spartan Kids races and he's integrated the "earned not given" mantra into his home. He's also a farmer and raises highland cows to sell to hobby farms and breeders. Each sale creates the purchase of a cow for a family in Daddy Saturday Kenya. He manages True South Farm, the families personal residence and retreat that hosts weddings, masterminds and corporate events and has a barn Airbnb on site.
His wife Heather Batt is an incredible entrepreneur and he's supported her women-owned businesses for the last 15 years. In fact, that's how Daddy Saturday started as he found himself at home all day on Saturdays with four kids while she ran her bridal business.
He has a B.S. in Sports Marketing from Clemson University.
He and Heather raise their four children (Hayden 15, Blane 13, Mason 10, Easton 8), 15 highland cows, miniature pony and run their modern working farm "True South Farm" outside Nashville, TN.
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