7: Sean Caufield - Building Your Brand as a Loan Officer (The Right Way)

2021-09-06

What’s the best way to rise to the top of a majorly saturated market? You could try a lot of fancy tactics and expensive marketing - or you could be visibly yourself, put in the hard work, and proactively learn from the people around you. Sean Caufield started out at the bottom rung of mortgage sales and worked his way up to becoming one of the top producing loan officers in New York City through Madison Mortgage Services, Inc. Now, Sean continues to grow his brand and his success story on a firm foundation of honest content and a strong commitment to the...

Sean Caufield started out at the bottom rung of mortgage sales and worked his way up to becoming one of the top producing loan officers in New York City through Madison Mortgage Services, Inc. Now, Sean continues to grow his brand and his success story on a firm foundation of honest content and a strong commitment to the buyers he serves.

On this episode of the Loans on Demand Podcast, Luke and Sean discuss what it takes to grow your business as a loan officer and build up the right reputation, gaining major traction online with content based on who you really are, and the importance of simply getting in front of people. Tune in to add a few more brilliant tools to your real estate toolbox.

What You’ll Learn:

What Sean routinely does for his clients, his colleagues and himself that makes him stand out among the loan officers around him
Why the best loan officers focus on selling the monthly payment above all else when they sell a home
How Sean’s relentless curiosity, combined with his wife’s skill sets, made him a dangerous competitor
And much more!

Favorite Quote:

“When people see who you are and you're not faking who you are and people see that, they notice it - don't think that they don't notice it. They do, you know... because they hit you up immediately. And guess what? You don't have to sell it, because they trust you, because they saw you already and they know how you are. They know everything.”