CMO Series Live Special: How Law Firm Leaders Use Thought Leadership to Drive Growth

In this special edition of the CMO Series Podcast, we revisit one of the standout sessions from last week’s CMO Series Live in New York. This episode explores how managing partners and senior leaders are using thought leadership to strengthen client relationships, drive business development, and leave a lasting impact in the digital space.

This session was moderated by our very own Alistair Bone, who was joined on stage by:

• Jeff Greenbaum, Managing Partner of Frankfurt Kurnit Klein & Selz
• Simon Malko, Managing Partner of Morris, Manning & Martin
• Meredith Williams-Range, Chief Legal Operating Officer at Gibson Dunn
• Carl Kennedy, Partner and Co-Chair, Financial Markets and Regulation at Katten

Jeff, Simon, Meredith, and Carl shared how effectively leveraging thought leadership has fueled their firm’s growth, elevated their personal brands, and empowered their lawyers to become thought leaders themselves.

This special episode covers: 

• How thought leadership fits into today's legal landscape and why it's significant
• The challenges to expect when getting your lawyers to create their own thought leadership
• Refreshing approaches to maintaining a dynamic and compelling online presence over the long term  
• Advice for firms that want to build successful thought leadership programs