Episode 481: Brandon Grazier of A-Bomb Energy - Raleigh, NC. From Special Ops Medic to Beverage Empire. What [THE SMELL] is ORANGE CREME MELTDOWN? Which Nootropic You Dig. CLEAN ENERGY = CLEAN BURN.

In this high-octane episode of the JUSTIN AND THE [FOOD] ENTREPRENEURS Show, host Justin Bizzarro sits down with Brandon Grazier, the battle-tested founder and visionary behind the explosive new beverage brand, A-Bomb Energy. This isn't just another energy drink story; it's a journey forged in the crucible of the US Army’s elite Special Operations medic course—a program with a higher washout rate than the Navy SEALs.

Brandon shares his incredible story, from growing up in Germany to dedicating his life to the military. He reveals how the intense demands of his medical and tactical training pipeline became the unlikely birthplace for A-Bomb Energy. Faced with extreme mental and physical exhaustion, he began researching and using nootropics—powerful brain-boosting supplements—to gain a cognitive edge. Using the same meticulous approach he learned for studying medical journals, he developed a potent, scientifically-backed formula that paired pure, filler-free nootropics with caffeine for maximum effect.

Discover the "A-Bomb difference" as Brandon breaks down the science behind his drink. He explains why his commitment to using correctly-dosed, high-quality ingredients like Alpha-GPC and L-Theanine creates a uniquely clean and powerful cognitive enhancement, setting his product apart from a market filled with under-dosed formulas.

This episode is also a masterclass in community building. Brandon unpacks the brilliant guerrilla marketing tactics he used to build a loyal following, including creating a successful car documentary channel on YouTube to attract an audience before ever selling a can. He explains how he translated the human-to-human interaction skills he learned in Civil Affairs into a radical commitment to customer connection, fostering an incredibly passionate community of "A-bombadeers" who are now collaborating and supporting each other.

Join Justin and Brandon for a deep dive into the relentless grind of entrepreneurship, the power of a mission-driven brand, and the story of how an elite soldier transformed a personal survival tool into one of the most exciting new products in the beverage industry. This is a must-listen for any entrepreneur who believes in quality, community, and the explosive power of a well-executed vision.

 

IG: @abombenergy

 

Entrepreneur interested in being on the show: https://calendly.com/justin-bizzarro/podcast

 

Hosted By: Justin Ryan Bizzarro (IG: @justinbizzarro and LinkedIn: FOLLOW ME )

 

Who is Justin Ryan Bizzarro? – Justin Bizzarro is a serial food, restaurant, technology, media and marketing entrepreneur, who helped build a 24-year-old group of food and restaurant related businesses, he created with his father and business partners out of his family’s basement, in 1998. He is a highly desired business management, personal and athlete growth, free market, food diversity, and entrepreneurial leadership speaker. Justin’s expertise are in human growth, motivation, leadership and management development, health foods and beverages, global lean manufacturing facilities, vertically integrating businesses, food marketing and advertising, supply chain creation and management, direct to consumer fulfillment, transportation and distribution, personal brand building, restaurant development and construction, and entrepreneur acceleration. Justin received his BA in International Business and Management from Dickinson College, in 2002, and his MBA from University of North Carolina - Chapel Hill, in 2014. He is currently pursuing his Master of Divinity in Leadership from Denver Seminary. His leadership and entrepreneur podcasts have positively impacted millions of people across the globe.

 

Fellowship and Food: GorillaBrave Events & Summits

GorillaBrave Group on Whoop: COMM-473D96

 

Free Podcast.  No Advertisements.  The stories of Food, Beverage, Farming, Hospitality, and Nutrition Entrepreneurs and how their failures led to the successes in their lives and in their business.  What does the future have in store for the food, beverage, and nutrition entrepreneur?

 

JUSTIN AND THE [FOOD] ENTREPRENEURS

Email: justin.bizzarro@gmail.com

Instagram: @justinandthefoodentrepreneurs ( #foodentrepreneurs )

 

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