Ep 51 - The power of building online communities and turning that into profit ft James Gayle, Founder Shogun Social

James is an award-winning social media expert and founder of Shogun Social, a company that helps companies create and post content like content creators. He specializes in helping companies create engaging content for their social media platforms.

Born in Southampton, England to a Caribbean family, James has worked with clients ranging from Barclays and Southampton City Council to Hubfit and more.

 

In this episode James and Alicia discuss:

• How he fell into a career in advertising 
• How to nail every interview and be a stand out candidate
• Why companies marketing strategy should focus on being social first 
• Why people perform best under pressure 
• What triggered James to starting his business and growing it in a short period of time
• Why brands can start to build communities vs relying on influencers

See more about Shogun social here - https://shogundigital.co.uk/whysocialmedia/ 

Connect with James Gayle here - https://uk.linkedin.com/in/james-gayle-the-social-shogun