BARQAR Bites Book Review: Contagious Part 2 - How Triggers Keep Your Brand Top of Mind

In Part 2 of the Contagious book review, we explore the role of triggers in shaping what people talk about. Jonah Berger explains how linking your brand to everyday cues can keep it top of mind for your audience. Learn practical examples of how to create associations that lead to increased brand awareness and ongoing conversation.