The Rebranding of Affordable Housing

From sleeping on friends' couches to being featured in Forbes, imagine transforming the most stigmatized form of housing into a luxury living solution that's actually affordable. Our guest in this episode went from experiencing housing instability firsthand to pioneering a revolutionary approach that's making homeownership possible for countless families priced out of the traditional market. While most developers are building million-dollar homes, he's creating stunning living spaces at a quarter of the price. Our guest is Franco Perez, the maverick entrepreneur behind Franco Mobile Homes, and we’re about to reveal how he's turning the mobile home industry on its head and rebranding affordable housing in Silicon Valley.

 

Episode Highlights:

01:19 Franco's Early Life and Challenges

03:10 Journey into Real Estate

04:25 Revolutionizing Mobile Homes

06:28 Affordable Housing Solutions

10:25 Breaking Stigmas Around Mobile Homes

19:48 Future of Housing and Construction

22:38 How to Connect with Franco Perez

Show Links:  

franco.tv