March Madness, JuJu Watkins and the Rise of Women’s Sports

In this episode, Tanya and Jessica dive into the evolution of women’s sports, from major milestones to the ongoing fight for recognition and equality. Jessica shares her emotional experience of witnessing Juju Watkins’s injury at a USC women’s basketball game, sparking a powerful conversation about the increasing visibility and financial impact of female athletes.

They explore the rise of superstars like Coco Gauff and A’ja Wilson, the pioneers who paved the way—Serena and Venus Williams, Billie Jean King, Lisa Leslie—and the crucial role of sponsorships, media coverage, and businesses like The Sports Bra shaping the future of the game.

From March Madness to the WNBA and beyond, this episode unpacks why supporting women’s sports isn’t just a trend—it’s a movement.

 

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