To Kick off 2019, I'm starting our Monday Podcast with an awesome interview with one of our top agents in CA out of our Rancho Office, Martha Cervantes! Martha is an active social media agent however, she wasn't always that way! When she first started in the business, she had no idea she would be bringing her more introverted side to the internet world until she was attending a conference with Tom Ferry and he said, "Video is going to be HUGE, you need to start making videos!". Although it wasn't something she initially wanted to do, she jumped right into it despite her thoughts & it has instantly changed the game for her! It not only has given her the confidence to be transparent about her business through video online but she has taken that transparency into her health & fitness online as well which in turn has brought authenticity to her following on social media! Being authentic, raw, and real is what people are looking for and what your clients can relate to more which would have them wanting to work with you even more! Listen in on the podcast to learn more about Martha shows up authentically to her personal and business life & how that allows her to grow as an agent!