Balancing Jargon & Voice To Be Anything But Generic

2025-07-29

Jargon can cause us to use blanket words for general problems and bland solutions. Not what we want to be known for, right? The point is to find what you WOULD say to feel and sound like yourself while resonating with your perfect-fit people. Your voice is what keeps that you-ness feeling consistent across contexts. So when it comes to your brand messaging strategy, think about all the ways you can jump off the page. For the full show notes, ...

Jargon can cause us to use blanket words for general problems and bland solutions. Not what we want to be known for, right?

The point is to find what you WOULD say to feel and sound like yourself while resonating with your perfect-fit people. Your voice is what keeps that you-ness feeling consistent across contexts.

So when it comes to your brand messaging strategy, think about all the ways you can jump off the page.

For the full show notes, visit https://www.ashleesang.com/episode94

RESOURCES MENTIONED:

Read Ann Handley’s thoughts on jargon: https://annhandley.optin.com/newsletter/totalannarchy/MTU0MDA3MDI=/ta-119-is-jargon-always-bad.htm
Book a Quick Win Consulting Call: https://www.ashleesang.com/quickwin
Book a Private About You Audit: https://www.ashleesang.com/audit
Learn about the 6 elements I use when crafting an impactful brand messaging strategy: https://www.ashleesang.com/episode68
Listen to Marti’s podcast: https://rebelqueen.co/2024/06/18/e32-the-importance-of-an-outside-perspective-and-4-simple-ways-to-write-your-book-with-ashlee-sang/ https://podcasts.apple.com/us/podcast/introducing-the-rebel-maker/id1708430860?i=1000628716933
Listen to my interview with Marti—Publishing Your Book and Staying True To Yourself Along The Way: https://www.ashleesang.com/episode86
Listen to my episode on elevator pitches—Introducing Yourself With Confidence: https://www.ashleesang.com/episode63

CONTINUE THE CONVERSATION:

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Book a free Alignment Call to chat about if we're the right fit to work together: https://www.ashleesang.com/align
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