Does Your Retail Crew Look Their Best? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

Did you know the average person judges people with under five seconds whether they think that they're a person they can trust or like, and that usually comes down to the way that they are dressed? So I want you to today to look at your crew. Do they look like they take pride in their appearance? Now, no, they don't have to wear a suit and a tie. They don't have to wear a fancy dress with fancy jewels. But if they look like they just took out your uniform polo shirt out of a backpack and put it on two minutes before they were supposed to go on and it's all wrinkled or the styling of them looks off base, understand, your shoppers see that first. And when they look into your store and see people like that, if it doesn't look like them, got it, doesn't look like the shopper and it looks like this is a mismatch between the people working there and the people who are selling there, then likely they're going to either move on or they're not going to buy as much because they don't really trust that person.

And remember, people judge people quickly by the way they look, so make sure yours look their best. That means the shirt is ironed. It means it's cleaned regularly, not some old thing that they pull on that's got a crust behind their counter. It means that they're going to dress up to be looking their best, even in a casual environment, because ultimately, they have to take pride in their appearance because it shows how much pride they have in working in your retail store.

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!