Are FSBO’s A Viable Source Of Business, With Guest Kevin Yoder- EP 157

2022-09-26

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On this episode of the Real Estate Fight Club Podcast, Jenn and Monica talk to Kevin Yoder. He is a certified Bob Proctor and leader. Today they are going to discuss if ‘For Sale by Owners' (FSBO's) are still a viable source of business or not. The goal of all FSBO's is to have massive success and Kevin has a really cool approach, you don’t want to miss it. Episode Highlights: Kevin shares how he got into ‘For Sale by Owners’. Kevin has 20 years in real estate and for the first eight years, he wasn't doing any active regeneration. It was mostly re...

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica talk to Kevin Yoder. He is a certified Bob Proctor and leader. Today they are going to discuss if ‘For Sale by Owners' (FSBO's) are still a viable source of business or not. The goal of all FSBO's is to have massive success and Kevin has a really cool approach, you don’t want to miss it.

Episode Highlights:

Kevin shares how he got into ‘For Sale by Owners’.
Kevin has 20 years in real estate and for the first eight years, he wasn't doing any active regeneration. It was mostly referrals from influential past clients.
Initially Kevin relied mostly on referrals, but later he realized his potential and in June 2011 he took 23 expired listings all by himself.
Kevin shares how long he is on the phone each day + how many contacts he was making each day to get those results?
Jenn talks about the importance of commitment in generating leads.
Kevin says that as a real estate agent your goal has to be bigger, has to morph the feeling of rejection when someone says something to you on the phone and maybe they hang up on you.
When calling clients, it really comes down to one self-concept, self-image. All of these things are tied to production and productivity, says Kevin.
Self-esteem, self-ideal, and self-image are the three drivers of the self-concept, says Kevin.
Agents have to really think about their income needs and what they really want and make a plan to execute the things that will get them there.
If Jenn had to choose between For Sale by Owners and expires, she would do For Sale by Owners.
FSBO's are not necessarily the easiest, but there are opportunities every single day in that category.
Jenn says that the purpose of an initial call should be to set an appointment, not to make a sale at first but to set an appointment.
A seller really loves multiple buyers, whenever that happens, the price of the property always goes up and a seller would love that.
It is important as a real estate agent to develop a proven formula.
Monica says that even though a realtor sets a process some of them still lack the confidence to reach out to people.
According to Kevin there are two sides of things; there is the system side of things, but there's also the documentation.
Think about the mindset of leaving people better off than you found them; You are going to seek out ways to do that.
If a seller decides to list their own house it is a high chance that they might close the deal less than the market value, hiring a realtor is actually a good option, says Kevin.
A lot of times what happens with one buyer interested, they will ask you for the world, but if we have 10 or 15 buyers all fighting for the same property then they start to drop silly contingencies in an effort to get in the home, says Kevin.
Kevin has videos that he uses for sales training on his website, which brings you into a lot of these recorded calls he has live with FSBO's.

3 Key Points:

Kevin shares valuable tips and techniques for real estate agents who want to target FSBO's.
Kevin and Jenn share scripts of conversations that a realtor could have with a potential seller.
When it comes to FSBO's, don't wish it was easier, wish you were better, says Kevin.

Resources Mentioned: