FTC Laws Every Marketer Must Know...

2025-03-04

Greg’s out this week, but I’ve got something special for you. Instead of tackling the latest FTC updates solo, I’m bringing you a powerful session, a compliance event we held. In this episode, you’ll hear directly from Greg as he breaks down three critical FTC regulations that impact your marketing: Sections 5, 13B, and 19. These rules shape how marketers handle compliance, and understanding them could mean the difference between running a smooth business and getting hit with serious fines. Here’s what you’ll learn: What Section 5 covers and ...

Greg’s out this week, but I’ve got something special for you. Instead of tackling the latest FTC updates solo, I’m bringing you a powerful session, a compliance event we held.

In this episode, you’ll hear directly from Greg as he breaks down three critical FTC regulations that impact your marketing: Sections 5, 13B, and 19.

These rules shape how marketers handle compliance, and understanding them could mean the difference between running a smooth business and getting hit with serious fines.

Here’s what you’ll learn:

What Section 5 covers and why the FTC focuses on “net impression” in advertising.
Why The Supreme Court delt the FTC a DEVASTATING blow.
Why phone sales carry more risk than online or live event sales.
What you can do to protect yourself from unexpected enforcement actions.

And of course, this all leads up to something big—we’re officially gearing up for Compliance Summit this September!

Tune in to get a taste of the high-level training we’ll be delivering and learn why being proactive in compliance is more important than ever.

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