In this episode of Local Marketing Beat, we're joined by Jaime Arribas, Senior Marketing Technology Manager at KFC UK and Ireland, to explore how the iconic brand is evolving for the next generation. From bold beverage launches like Kwench to local SEO, social media, and AI-driven search strategies, this episode is packed with practical insights for marketers in the QSR space.🔍 Learn how KFC is turning Google Business Profile clicks into real foot traffic, boosting loyalty with online reviews, and measuring ROI across channels.👇 Times...
In this episode of Local Marketing Beat, we're joined by Jaime Arribas, Senior Marketing Technology Manager at KFC UK and Ireland, to explore how the iconic brand is evolving for the next generation. From bold beverage launches like Kwench to local SEO, social media, and AI-driven search strategies, this episode is packed with practical insights for marketers in the QSR space.
🔍 Learn how KFC is turning Google Business Profile clicks into real foot traffic, boosting loyalty with online reviews, and measuring ROI across channels.
👇 Timestamps below to help you jump to what interests you most:
⏱️ Timestamps
00:00 - Intro
00:20 - Episode overview: KFC’s digital strategy
00:50 - Meet the guest: Jaime Arribas from KFC
01:40 - What it means to “build a brand for the next generation”
03:30 - The role of Quench in engaging Gen Z
04:30 - Importance of Google Business Profile & Apple Maps
05:15 - 14% increase in direction clicks & review response strategy
06:00 - Is it about loyalty or acquiring new customers?
06:50 - How KFC promotes new products across channels
08:00 - Budget balance: Traditional vs. social media
09:00 - How KFC measures ROI from digital campaigns
10:30 - Tracking Google Maps clicks to in-store revenue
11:40 - The impact of AI-driven search on local marketing
13:00 - One key takeaway: Listen and respond to your customers
14:50 - In-store renovations & omnichannel brand experience
15:40 - Wrap-up & where to learn more
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📍 Learn more at: https://www.uberall.com
#LocalMarketing #KFC #DigitalMarketing #Uberall #QSR #SEO #SocialMediaMarketing #GenZMarketing #CustomerExperience #LocationMarketing
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