Gordon talks to fellow academy founder, teacher and actress, Zara Phythian, about the value of video in marketing your school, and the many creative ways in which you can use it to create a deeper sense of trust between you and your target audience.
Key Takeaways
Zara has been in martial arts for over twenty-five years, opening her first academy in 2007. Her passion lies now in teaching, as well as acting as a stunt performer in TV and film.
Having a team behind the scenes who work from the...
Gordon talks to fellow academy founder, teacher and actress, Zara Phythian, about the value of video in marketing your school, and the many creative ways in which you can use it to create a deeper sense of trust between you and your target audience.
Key Takeaways
- Zara has been in martial arts for over twenty-five years, opening her first academy in 2007. Her passion lies now in teaching, as well as acting as a stunt performer in TV and film.
- Having a team behind the scenes who work from the same page, and who recognise the goals of the business, is invaluable to any academy.
- Video is Zara’s primary form of marketing now, and mainly shot using mobile phones.
- Video creates a greater sense of trust between the content creator and the viewer.
- People can be scared away from video as they feel as though they have to be the star. But this isn’t the case. Get creative! Find different ways to tell your stories.
- Similarly, people can be daunted by the editing of video. Zara has made it her mission to teach the many simple ways of making your videos look astounding through simple, easy-to-learn means.
Best Moments
‘Video goes deeper. You create a deeper connection with people’
‘People know what they like because they like what they already know’
‘Connection is what people want now’
‘If I can do this, then people out there definitely can’
Valuable Resources
The Martial Arts Business Podcast
Zara Phythian Instagram - https://www.instagram.com/zaraphythian/?hl=en
Double Take App - https://apps.apple.com/us/app/doubletake-by-filmic-pro/id1478041592
ABOUT THE HOST
Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
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