27. Inna Armstrong on Creating a Global Brand

How can you start building an international brand, even at the early stages of your business? 

My guest here in Episode 27 is Inna Armstrong, a senior executive professional with multinational experience in different countries of the world, a professional speaker and Co-Founder of CleverBooks. 

Inna's current focus is on influencing the change in the education system through a strategic application of innovative EdTech, thus helping educators to embrace 21st-century teaching. 

Inna explains: 

- How there is now an opportunity to start building an international brand from launch 

- Why it’s possible to start internationally rather than with your local market 

- Why you should follow the statistics 

- Why she is a strong believer in strategic partnerships 

- Why creative thinking and collaborating are key skills 

- How CleverBooks gathered information to grow in an unfamiliar market 

- Why business development should be a balance of digital and in-person meetings 

- Why you should think about what you can share to benefit others 

- Why digital technology is the future of education 

- That unless you act, your dreams will just stay as a dream 

Inna’s best advice is to be driven by your ‘why?’ 

Enjoy!