Revolutionizing Tire Retail: The Call Center Innovation

In this episode of "Profit Sharing in the Real World," host Danny Murphy interviews Dick Erickson, the founder of Sun Tire, about his innovative approach to customer service and profit management. Erickson shares how establishing a call center transformed operations across all 11 Sun Tire stores, enhancing efficiency, customer satisfaction, and ultimately profitability. Discover how this strategic move not only streamlined workflow and improved customer service but also lowered payroll expenses, setting a new trend in the tire industry. Tune in to learn valuable insights on maintaining competitive pricing, scheduling efficiencies, and leveraging technology for business success.